Seoul Fashion Week opens with AI-driven sustainability
The 2025 fall-winter Seoul Fashion Week kicked off Wednesday at the iconic Zaha Hadid-designed Dongdaemun Design Plaza in Seoul, showcasing a fusion of cutting-edge technology and traditional craftsmanship. Despite the record-setting freezing weather and a noticeable absence of top celebrities, fans filled the venue early in the morning to catch a glimpse of their favorite stars on the photo lines.
Opening the biannual fashion event was Hannah Shin’s stunning presentation, highlighting her fashion-tech collection titled “Cosmogony: The Sound of Breaking Stars.” Under the theme of "glamorous sustainable fashion with technology," Shin, in collaboration with KAIST’s EXO Lab and Stratasys Korea, showcased a groundbreaking mix of AI and PolyJet 3D printing, paired with traditional techniques such as leather molding, weaving and applique.
Shin's collection, inspired by the life force of nature, brought together biomimicry designs to express timeless dignity and beauty. The runway featured pieces crafted from upcycled AI robot waste and excess bead stock, underscoring the brand’s commitment to sustainable fashion.
“I believe in the possibilities of technological fusion for sustainable fashion, and I will continue to explore experimental collaborations to engage the public,” said Shin.
The collection also featured striking outfits: oversized faux fur jackets, corset-inspired dresses and a variety of leather two-piece suits for both men and women. A standout moment was the appearance of a model in a WalkON Suit, a wearable robot designed to assist those with paraplegia. The innovative piece, developed by a research team at KAIST, has been in development since 2015.
Among the stars in the front row were beauty influencer Risabae, Japanese actor Junsei Motojima, Taiwanese actor Jin Yun, actor Dex and K-pop idols Shownu and Minhyuk from Monsta X. Rapper Tiger JK and Thai actor Boss Chaikamon Sermsongwittaya also made appearances.
Global fashion brand Ajobyajo also captivated the audience Wednesday with its thought-provoking runway. Drawing inspiration from Walter Benjamin’s concept of constellations, Ajobyajo’s collection explored how interconnected elements can regain meaning and vitality. The brand’s message, which advocates for renewing the past through new connections, resonated with the audience, reflecting a timely call for sustainable and innovative approaches to fashion.
The 2025 fall-winter Seoul Fashion Week runs through Sunday, with collections featuring futuristic fashion and innovative technology.
yoohong@heraldcorp.com
