[THE INVESTOR] CJ 4DXPlex, a subsidiary of Korea’s largest cinema chain CJ CGV, said Aug. 2 that it has signed a letter of intent with Regal Entertainment Group of the United States to set up 17 additional 4DX movie theaters by the end of 2018.

The partnership will raise the total number of 4DX-enabled Regal screens in North America to 20.

Brandon Choi, COO of CJ 4DXPlex Americas, said his company is excited to expand this immersive cinematic experience to other sites in the US.

“From the success we’ve seen at the box office in Los Angeles and New York and from the overwhelmingly positive response we’ve received from audiences, we have no doubt that these 4DX theatres will soon become the hottest entertainment spots in the country,” he said in comments posted on the same website.

Developed by South Korea’s food and entertainment conglomerate CJ in 2009, 4DX theaters provide various chair-embedded sensory effects, such as puffs of air, scented mist, seat motion and vibration, requiring an array of special equipment.

There are now more than 34,000 4DX seats operating in 268 theaters in 41 countries, including South Korea, China, Japan and Mexico.

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