Gucci's special campaign for the Year of the Snake (Gucci)
Gucci's special campaign for the Year of the Snake (Gucci)

Italian fashion house Gucci has launched a special campaign for the 2025, which is recognized as the Year of the Blue Snake in the Chinese zodiac.

The campaign celebrates family, tradition and a new start, according to Gucci.

The luxury brand’s creative director Sabato De Sarno introduced a selection of goods motivated by the symbolic heritage of a graceful, elegant snake.

The snake represents change and a new beginning that aligns with the brand's modern creativity, Gucci explained.

Most of the products are in the brand’s signature color, rosso ancora, combined with other colors such as pink and blue.

The main items in this collection include ready-to-wear pieces featuring snake motifs, along with accessories where the trademark "GG" monogram blends with the snake design.

The new Gucci Horsebit 1953 loafers and Gucci Signoria slingbacks, made from Gucci rosso ancora patent leather, feature insoles adorned with snake motifs.

The Gucci Re-Web sneakers, crafted from original GG canvas in beige-ebony, also incorporate snake details.

The Gucci Flora silk scarf seamlessly combines the brand’s patterns with the snake motif.

The Gucci Blondie bag, introduced in enamel with a round interlocking G detail, completes the selection, made from Gucci rosso ancora red patent leather.

Global Gucci brand ambassadors Ni Ni and Xiao Zhan are featured in the campaign.

The campaign selection is available at select Gucci stores, including the Gucci women’s and men’s stores at the Lotte Department Store in Myeong-dong as well as the Gucci Store at The Hyundai Seoul in Yeouido, both in Seoul.