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Artistry sponsors BIFF for 6th consecutive year

Premium skincare brand Artistry said Friday that it will be a Diamond Sponsor for the 22nd Busan International Film Festival. 

This is the sixth consecutive year that Artistry has sponsored the film festival. Since 2012, the brand, run by wellness company Amway, has operated brand booths at the festival and conducted promotional events for festival visitors and consumers.

Amway Korea CEO Kim Jang-hwan (right), Vice President of Global Beauty Brand of Amway Kelli Templeton (center), and BIFF Chairman Kim Dong-ho commemorate Artistry‘s sponsorship of BIFF at the InterContinental Seoul Coex on Thursday. (Amway)
Amway Korea CEO Kim Jang-hwan (right), Vice President of Global Beauty Brand of Amway Kelli Templeton (center), and BIFF Chairman Kim Dong-ho commemorate Artistry‘s sponsorship of BIFF at the InterContinental Seoul Coex on Thursday. (Amway)

During the festival, Artistry will be displaying a large-scale sculpture in the BIFF Village, and operate a brand bus that will allow festivalgoers to experience Artistry‘s latest products.

“It is an honor for us to take part in the BIFF as a Diamond Sponsor for six years,” said Amway Korea’s CEO Kim Jang-hwan. “In addition to supporting culture and the arts, we will work to provide more innovative products and beauty solutions that bring the value of beauty to women all over the world.”

The Busan International Film Festival takes place from Oct. 12 to Oct. 21. 

By Won Ho-jung (hjwon@heraldcorp.com)
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