“Back when we were trainees, we thought we had no characteristics that stood out. We were not like other YG groups. So at first, we would intentionally dress in hip-hop style and pick hip-hop songs for the monthly evaluation (by the company),” said Lee Seung-hoon at a press conference Monday in Seoul.
|Lee Seung-hoon (YG Entertainment)|
Kang Seung-yoon, the band’s leader, pointed out that Winner’s style was not like the “hip-hop, rebellious image” of other YG artists.
Winner is known for its standard pop sound and sweet love songs, which are a little different from the songs of artists like G-Dragon who does not shy away from using profanities in his songs.
“We eventually found our own style. In a way, we are still looking for what ‘color’ suits us best,” said Lee. “I hope our story becomes one of an ugly duckling maturing into a beautiful swan.”
Winner released its single “Our Twenty For” at 4 p.m. Friday.