Home

The Korea Herald

Latest news

Most Popular

  1. 1

    Korea’s homegrown nanosatellite successfully launches into space

    Korea’s homegrown nanosatellite successfully launches into space
  2. 2

    [Herald Interview] 'Amid aging population, Korea to invite more young professionals from overseas'

    [Herald Interview] 'Amid aging population, Korea to invite more young professionals from overseas'
  3. 3

    Nicaragua shuts down Seoul embassy

    Nicaragua shuts down Seoul embassy
  4. 4

    Ador CEO denies allegations, accuses Hybe of mistreating NewJeans

    Ador CEO denies allegations, accuses Hybe of mistreating NewJeans
  5. 5

    Hybe's multilabel system tested amid conflict with Ador

    Hybe's multilabel system tested amid conflict with Ador
  1. 6

    Rocket engine expert, ex-NASA exec to lead Korea's new space agency

    Rocket engine expert, ex-NASA exec to lead Korea's new space agency
  2. 7

    SNU profs to suspend treatment for one day

    SNU profs to suspend treatment for one day
  3. 8

    SK hynix pledges W20tr to ramp up DRAM production at home

    SK hynix pledges W20tr to ramp up DRAM production at home
  4. 9

    Over-50s, men, single-person households take up majority of those filing for bankruptcy

    Over-50s, men, single-person households take up majority of those filing for bankruptcy
  5. 10

    Pianist Cho Seong-Jin named Berlin Philharmonic's artist-in-residence

    Pianist Cho Seong-Jin named Berlin Philharmonic's artist-in-residence
피터빈트

Samsung opens brand shop in Cuba

By a2016032

Published : May 29, 2017 - 10:02

    • Link copied

Samsung Electronics Co. said Monday it has opened a brand shop in Cuba, marking a rare move for a global tech company to make a full-fledged step to tap into the market.

The South Korean tech giant said it has opened the brand shop under cooperation with a local retailer Cadena De Tiendas TRD Caribe.

Visitors take look at Samsung Electronics Co.'s products at its brand shop based in Havana, Cuba, in this photo released by the company on May 29, 2017. (Yonhap) Visitors take look at Samsung Electronics Co.'s products at its brand shop based in Havana, Cuba, in this photo released by the company on May 29, 2017. (Yonhap)

The shop will display premium Samsung Electronics products including smartphones, TVs and refrigerators.

TRD, a major retailer, takes up more than 50 percent of the country's electronics market.

Samsung first joined an electronics convention held in Cuba in 2012 and has been making efforts to penetrate deeper into the country. The company said the shop is expected to help improve Samsung's brand reputation in the region. (Yonhap)

More from Headlines