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Samsung opens brand shop in Cuba

Samsung Electronics Co. said Monday it has opened a brand shop in Cuba, marking a rare move for a global tech company to make a full-fledged step to tap into the market.

The South Korean tech giant said it has opened the brand shop under cooperation with a local retailer Cadena De Tiendas TRD Caribe.

Visitors take look at Samsung Electronics Co.'s products at its brand shop based in Havana, Cuba, in this photo released by the company on May 29, 2017. (Yonhap)
Visitors take look at Samsung Electronics Co.'s products at its brand shop based in Havana, Cuba, in this photo released by the company on May 29, 2017. (Yonhap)

The shop will display premium Samsung Electronics products including smartphones, TVs and refrigerators.

TRD, a major retailer, takes up more than 50 percent of the country's electronics market.

Samsung first joined an electronics convention held in Cuba in 2012 and has been making efforts to penetrate deeper into the country. The company said the shop is expected to help improve Samsung's brand reputation in the region. (Yonhap)

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