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Global Tobacco brand JTI will relaunch its premium million-seller tobacco Mevius, with a significant change to its packaging design, the company said Thursday.
The upgraded design features an arc that represents the fundamentals of modernity and dynamics, and embossed textile to give a pleasant sense of texture, according to the company.
The upgraded design features an arc that represents the fundamentals of modernity and dynamics, and embossed textile to give a pleasant sense of texture, according to the company.
The new tobacco set contains four different varieties -- Original, Sky Blue RB, Sky Blue soft pack and Wind Blue. The products will each sell at 4,500 won per pack while maintaining the original smooth flavor of Mevius.
“The redesigned packaging is to gentrify our premium tobacco brand so that the customers could find themselves to feel more privileged when smoking,” said a JTI Korea official.
Korea will be the first country to have the new Mevius.
By Song Ji-won (jiwon.song@heraldcorp.com)
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Articles by Korea Herald
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