Samsung Electronics and LG Electronics took up a smaller share of the global TV market in 2015 as Chinese rivals expanded their presence, industry data showed Tuesday.
Samsung and LG had a combined market share of 33.6 percent, down a whopping 37.1 percent from a year earlier, the data compiled by industry tracker IHS Technology showed.
The market share of their Chinese competitors, such as Hisense, TCL and Skyworth, rose 5.7 percent to account for 27.5 percent of the market.
Overall, the market gap between South Korean and Chinese companies dropped to 6.1 percentage points last year from 15.3 percentage points in 2014.
Samsung held 21 percent of the market in 2015, down from 22.5 percent posted a year earlier, while LG’s share fell to 12.6 percent from 14.5 percent.
In contrast, Hisense advanced 0.7 percentage point on-year to 5.6 percent, while TCL also moved up to 5.6 percent.
Japanese companies, including Sony, saw their combined market share dip 3.5 percentage points to 15.3 percent on-year in 2015.