The two firms are currently in talks on founding a joint venture targeting China’s fashion market, according to local news reports Thursday. Deconetishion is to be in charge of product manufacturing and marketing in China.
Moldir was launched in September 2013, with Jaejoong owning the largest number of shares and serving as the art director for its products, which include bags and other accessories.
“Many domestic fashion brands are developing their values in China through promotion with hallyu stars. The joint venture between Moldir and Deconetishion will have a positive outcome soon,” an official of Deconetishion was quoted as saying.
Jaejoong is currently participating in an Asian tour with other JYJ members, with concerts in Hong Kong, China and Vietnam.
By Kim Min-jin, Intern reporter (firstname.lastname@example.org)
[Photo Credit: OSEN]