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Samsung Electronics explores new design

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Published : 2013-05-29 18:43
Updated : 2013-05-29 18:43

The management team from Samsung Electronics Co. held a strategy meeting focused on design on Wednesday. 

At Samsung Electronics headquarters in Seocho-gu, Seoul, the whole entourage of executives, including top managers Yoon Boo-keun and Shin Jong-kyun, joined the meeting to discuss the company‘s plans for their new design.

“During the conference, new ideas on current design trend in the electronics market and strategies were exchanged,” Yoon said. “Everyone at the meeting agreed that consumers should be able to identify Samsung products easily.”

“Design 3.0,” Samsung Electronics’ new design strategy, focuses not only on external beauty and technical practicality of new products, but also about creating positive values and connecting with consumers, the company said. 

From news report
(khnews@heraldcorp.com)

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