US tech giant Apple Inc. said Wednesday it plans to open its fourth retail store in South Korea later this month, expanding its presence in the country to compete with local rival Samsung Electronics Co.
Named "Apple Jamsil," the store will open at Lotte World Mall in Seoul's southeastern neighborhood of Jamsil on Sept. 24, the company said. Apple's Korean website opened a special menu announcing the store's opening.
Apple opened its first South Korean store in Seoul's posh southern district of Gangnam in January 2018, followed by two more Seoul stores in Yeouido and Myeongdong in February of 2021 and this past April, respectively. (Yonhap)