The Korea Herald


LUMIERE Secures Funding From Animoca Brands and Brinc to Accelerate Its Vision of Revolutionizing Movie and Animation Financing


Published : April 14, 2022 - 11:21

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HONG KONG, April 14, 2022 /PRNewswire/ -- Lumiere — the creator of Lumiverse, the trusted metamarket for safer movie and entertainment IP investments — announced today it has raised US$300,000 in financial backing from Animoca Brands, the company advancing digital property rights for gaming and the metaverse, and Brinc, leading global venture accelerator founded on a sustainability mandate.

Behind the scenes is where the real magic of film happens - Source: Brands&People on Unsplash
Behind the scenes is where the real magic of film happens - Source: Brands&People on Unsplash

Lumiere offers entertainment finance solutions, which syndicate and considerably lower investment risks for movie financiers, and turns film- and entertainment-project financing upside-down by testing audiences and IPs at pre-script levels. Its platform is an integrated NFT- and blockchain-powered metaverse space, where professionals and audiences alike connect through an immersive experience and start transacting and collaborating on creative projects together in a trust-based context.

As a graduate of the Launchpad Luna virtual accelerator program, established in mid-2021 as a partnership between Brinc and Animoca Brands, Lumiere will use the financing to forge ahead with its roadmap plans for 2022. From collaborations with notable creators and brands such as RollingStone Italy, Ryan Reynolds' remake of Buried for China, the Kenzo Takada series, a Cannes film running for official selection backed by Canal+ and Wild Bunch, there are also eight key pipeline clients to be revealed in due time. These achievements will culminate in a series of events at leading film festivals and markets such as the Festival De Cannes, Annecy International Animation Film Festival, and Venice Film Festival.

Additionally, Lumiere intends to collaborate with The Sandbox — a leading decentralized gaming virtual world and subsidiary of Animoca Brands  — to gamify the connection of audiences with film, and create a more interactive and engaging experience for fans

Patrice Poujol, CEO of Lumiere, said: "We are truly delighted to have such connected and visionary investors as Animoca Brands to validate the concept and living dream of Lumiere. Going forward, we plan to transform the movie and animation industry in an ever more engaging and sustainable sector. Our exciting NFT and metaverse initiatives will find roots at the prestigious Cannes film festival in May."

Manav Gupta, CEO and co-founder of Brinc, said: "Lumiere's unique value proposition stands to truly change the way studios and investors enable film production. By leveraging NFTs to open up film investment to the average movie lover, they are giving film fans all around the world a chance to truly participate in the content selection and production of their favourite films. We're excited about this new use case of decentralisation that will give power back to the end consumer, to bring the films and content they are excited about, and represent their values to market."

Alejandro Miranda, veteran filmmaker and CEO of Versus Entertainment who is producing the Ethereum movie "The Infinite Machine" and has worked with such celebrities as Ryan Reynolds, Robert De Niro and Sigourney Weaver, said: "Lumiere is paving the way to innovation in an industry that can sometimes be cautious on how it embraces technological development. I can see how Lumiere can rapidly gain popular success and marketshare in a fast-changing environment with much-needed financial transparency and audience-building solutions such as NFT and metaverse interactive experiences."

Patrice Poujol added: "Following Lumiere's successful participation in IMMEDIATE, the first acceleration program for media and entertainment industries in Europe with Intesa Sanpaolo Bank and RollingStone Italy, Lumiere managed to build viable solutions, a strong network and an expert team to collaborate with Animoca and Brinc on their Luna Launchpad program. Over the years, Lumiere's team has managed to build a creative hub connecting East and West. Together, we are supporting established and emerging movie and animation creative talent worldwide. Our team and partners are engaging their audiences in a meaningful redefinition of participant entertainment, all from Hong Kong. Stay tuned for more to come in the coming weeks!"  

Yat Siu, Chairman of Animoca Brands said: "Lumiere and partners are contributing to decentralize the financing of movies and animations, which is a space that is opaque and in need of transformation to become more sustainable. The film industry employs millions worldwide and, by integrating it with the open metaverse via NFTs and blockchain, Lumiere can make a rigid and traditional industry more interactive and more flexible while also providing opportunities for new job creation in the sector." 

For more information into Lumiere's concept, interested parties are invited to visit their website or request a demo at: Lumiere is looking to build further partnerships and collaborations as it strives to achieve its vision of a truly decentralized and efficient film industry.

About Lumiere

Lumiere is building the Lumiverse, the trusted metamarket for safer entertainment investments. Lumiere is based in Hong Kong and Singapore and focuses on movies, series and animations, with 20+ experience in this sector. Lumiere's metamarket aims to solve the multi-billion dollar transparency issue typically faced in creative productions around the world. It turns the way films and entertainment projects are financed upside-down by testing audiences and IPs before financing the films at pre-script levels. It is an integrated NFT- and blockchain-powered metaverse space where professionals and audiences alike connect through an immersive experience and start transacting and collaborating on creative projects together in a trustless context. Through its proprietary software Elemis, and pioneering integration of blockchain and NFT technology, Lumiere is making the film industry a place where passion, creativity and transparency can flourish once again… in a few words, an immersive kickstarter with NFTs where filmmakers are accountable and audiences are truly engaged.

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