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이번 주 여의도 메리어트 호텔에 1호점을 낸 브리오슈 도레가 향후 10년내 한국에 80개의 지점을 목표로 내주부터 영업을 시작한다.
브리오슈 도레의 프랑스 모기업 르뒤프 그룹의 창업자 루이 르뒤프 회장은 목요일 런칭 행사를 겸한 인터뷰에서 “우리는 프랑스의 맛을 한국에 가져오겠다”며 정통 프랑스 페스츄리 맛을 선보이겠다는 포부를 밝혔다.
그러면서 그는 국내 제빵, 제과점 1위 SPC그룹의 파리바게트나 파리크라상과는 경쟁하지 않을 것이라고 재차 강조했다.
“우리는 서로 시장이 완전히 다르다. 그렇기 때문에 서로 경쟁 대상이 될 수 없다“는 것이 르뒤프 회장의 설명.
브리오슈 도레는 전세계 2대 베이커리 및 카페 체인점으로 르뒤프 회장이 직접 일궈낸 여러 브랜드 중 하나다. 운영권은 중국의 풍화그룹이 대주주로 있는 대우산업개발이 가지고 있다. 브리오슈 도레의 월 매출 목표는 1억 중반 대.
국내 2호점은 이태원이나 한남동 등 외국인이 주로 거주하는 곳으로 정할 예정이며, 중국에도 내년쯤 런칭할 계획이다.
한국에서 브리오슈 도레는 프랑스 정통 빵 맛을 살리는 동시에 한국인의 입맛에 맞는 메뉴 개발도 우선시 되었다고 르뒤프 회장과 그의 측근들이 설명했다.
에스프레소와 페스츄리가 각광받는 프랑스와는 달리, 한국인들은 간단하게나마 끼니를 때우고 싶어한다는 점에 착안한 브리오슈 도레 한국지점은 파스타와 샐러드 등의 먹거리도 메뉴에 포함시켰다. 커피도 카푸치노와 아메리카노 등을 다양하게 구비해 최대한 한국인의 감성에 맞추려고 신경 썼다.
골목상권 등의 정부 규제에 대해서는 규제대상이 아니라고 밝혔지만, 대우산업개발의 사업규모가 빌미가 될 수는 있다고 관계자들은 밝혔다. (코리아헤럴드 김지현 기자)
<관련 영문 기사>
Brioche Doree out to seize high-end market
By Kim Ji-hyun
Brioche Doree is not a name well known in Korea, but in France and elsewhere in the West, it is a sweet sound to pastry lovers.
The popular bakery and cafe chain is the world’s second largest in the segment, and the quality lives up to the reputation, according to Louis Le Duff, the chairman of the Group Le Duff that operates the Brioche Doree brand.
“Brioche Doree can be likened to a four-star hotel brand,” Le Duff said during an interview over wine and exquisite delicacies baked in the kitchens of Brioche Doree’s first store in Korea, which marked its launch at Yeouido’s Marriott Hotel on Thursday.
He also said the company does not wish to compete with existing bakery brands here, namely Paris Baguette and Paris Croissant, both operated by SPC Group.
“We are not in the same market,” the French business man stressed.
Brioche Doree aims to open at most 80 stores over a span of up to 10 years, he added.
The second store in Korea is to be located in either Hannam-dong or Itaewon, areas that are widely visited and populated by the foreign community in Korea. Cheongdam and Apgujeong, along with Seorae Village -- a neighborhood widely known as “little France” -- had also been considered as prime candidates for additional outlets.
Brioche Doree said its operations are mainly about offering high-quality French pastries and bread, for which the ingredients are directly shipped in from France.
Prices range from around 3,000 won to 5,000 won per pastry. And unlike the chain’s Western stores, the Yeouido branch offers a dining menu as well after taking into consideration Korea’s “cafe” culture that enjoys not only about beverages but also culinary treats.
Next year, the brand will launch in China where it will be operated by Fenghwa Group, the main shareholder of Daewoo Development, which runs the Brioche Doree brand in Korea.
Executives from both Fenghwa and Daewoo Development were also in attendance at Thursday’s event. (jemmie@heraldcorp.com)
Brioche Doree out to seize high-end market
By Kim Ji-hyun
Brioche Doree is not a name well known in Korea, but in France and elsewhere in the West, it is a sweet sound to pastry lovers.
The popular bakery and cafe chain is the world’s second largest in the segment, and the quality lives up to the reputation, according to Louis Le Duff, the chairman of the Group Le Duff that operates the Brioche Doree brand.
“Brioche Doree can be likened to a four-star hotel brand,” Le Duff said during an interview over wine and exquisite delicacies baked in the kitchens of Brioche Doree’s first store in Korea, which marked its launch at Yeouido’s Marriott Hotel on Thursday.
He also said the company does not wish to compete with existing bakery brands here, namely Paris Baguette and Paris Croissant, both operated by SPC Group.
“We are not in the same market,” the French business man stressed.
Brioche Doree aims to open at most 80 stores over a span of up to 10 years, he added.
The second store in Korea is to be located in either Hannam-dong or Itaewon, areas that are widely visited and populated by the foreign community in Korea. Cheongdam and Apgujeong, along with Seorae Village -- a neighborhood widely known as “little France” -- had also been considered as prime candidates for additional outlets.
Brioche Doree said its operations are mainly about offering high-quality French pastries and bread, for which the ingredients are directly shipped in from France.
Prices range from around 3,000 won to 5,000 won per pastry. And unlike the chain’s Western stores, the Yeouido branch offers a dining menu as well after taking into consideration Korea’s “cafe” culture that enjoys not only about beverages but also culinary treats.
Next year, the brand will launch in China where it will be operated by Fenghwa Group, the main shareholder of Daewoo Development, which runs the Brioche Doree brand in Korea.
Executives from both Fenghwa and Daewoo Development were also in attendance at Thursday’s event. (jemmie@heraldcorp.com)
