Articles by Jo He-rim
Jo He-rim
herim@heraldcorp.com-
Starbucks to roll out BTS drinks
Starbucks Korea will start a new campaign with K-pop boy band BTS and roll out new menu items and products, as part of a project supporting youth, the company said Thursday. According to the coffee chain, it will start a new campaign, dubbed “Be the Brightest Stars” from Jan. 21 to Feb. 6, to present limited edition menu items and goods themed around the color purple in collaboration with BTS. The campaign is designed to deliver to young people the message, “You shine like a st
Consumer Jan. 17, 2020
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SK E&C to produce solid oxide fuel cells in Korea with Bloom Energy
SK Engineering & Construction said Thursday that it had formed a joint venture with Bloom Energy, a US-based energy firm, to produce solid oxide fuel cells from this year, a first in South Korea. According to SK E&C, it inked a joint venture agreement with Bloom Energy in September last year, cementing their plans to distribute the fuel cells and build factories in Korea. A manufacturing facility is under construction in Gumi, North Gyeongsang Province, and the companies will start
Industry Jan. 16, 2020
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Baedal Minjok labor union fights to work longer
Woowa Youngmen, the operator of Baemin Riders -- a platform connecting restaurants and delivery drivers -- is facing opposition against its announcement to limit the weekly working hours of its delivery workers.Woowa Youngmens is a subsidiary of Woowa Brothers, the operator of Korea’s No. 1 food delivery application by market share. On Friday, it released a new work guideline, “2060 policy to prevent overworking,” to limit the workhours of drivers for Baemin Riders to 60 hours
Industry Jan. 15, 2020
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Yuhan-Kimberly donates over 5 million sanitary pads over 4 years
Yuhan-Kimberly, a Korean manufacturer of hygiene products, donated more than 5 million sanitary pads over the past four years, the company said Wednesday.The company’s donation is part of its “Cheer Up, Daughters” campaign to promote the rights of teens and the importance of hygiene for health, started in 2016 in partnership with the Korea Foundation for Women, a civic women’s group. According to the company, it donated 1.53 million pads in the first year, followed by 1 m
Consumer Jan. 15, 2020
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Woongjin Coway seeks lead in air purifier market with filter variables
Following rising demand for air purifiers, household appliance company Woongjin Coway is seeking to continue its lead in the market with its special filters, the company said Tuesday.According to research institute Growth From Knowledge, annual sales of air purifiers in South Korea have more than doubled recently, from about 700,000 in 2016 to 1.8 million in 2018, amid the rising threat of worsening fine and ultrafine dust levels. Korea’s No. 1 rental company of air purifiers by sales, Cow
Consumer Jan. 14, 2020
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Kia’s Telluride chosen as 2020 North American SUV of the Year
Kia’s Telluride has been named the 2020 North American Utility Vehicle of the Year, the carmaker said Tuesday, marking the first time it has been chosen as a finalist. According to Kia Motors, the Telluride beat out prominent rivals, the Hyundai Palisades and Lincoln Aviator, in the North American Car, Utility and Truck of the Year (NACTOY) awards. “The Telluride’s interior layout and design would meet luxury SUV standards, while its refined drivetrain, confident driving dynami
Mobility Jan. 14, 2020
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McDonald’s to hire 600 permanent employees this year
McDonald’s said Monday it will hire a total of 600 permanent employees this year, the biggest number since it entered the Korean market in 1988. According to the burger chain, the figure comprises about 200 restaurant managers for duties such as customer management, quality checks and human resources management. The remaining 400 permanent employees will be hired for McDonald’s new position of restaurant shift manager. Only temporary staff working at the company can apply for t
Consumer Jan. 13, 2020
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Hyundai Heavy Industries uses AI to create ‘smart’ vessels
Hyundai Heavy Industries, South Korea’s leading shipbuilder, said Monday that it had developed an optimal vessel operation system by equipping its generator-engine model with advanced information and communication technologies. According to HHI, it utilized artificial intelligence and its own Hyundai Intelligent Equipment Management Solution to enhance its independent Hi-Touch Marine and Stationery Engine and cut fuel expenses by over 10 percent. HiEMS and AI collect and analyze the
Industry Jan. 13, 2020
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Starbucks Korea to hire handicapped baristas for regular employment in Q1
Starbucks Korea said Monday that it had begun its recruitment process for baristas with disabilities for the first quarter of this year.According to the coffee chain, it will accept applications starting from Monday until 5 p.m. on Jan. 23. The process includes document screening, interviews and field tests in the form of five weeks of training, before the final results are announced. Starbucks first began its hiring program for baristas with disabilities in 2007, and began running the program o
Consumer Jan. 13, 2020
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Sephora opens 3rd shop in Sinchon
Sephora opened its third shop Friday in Sinchon, a trendy university district, in collaboration with Hyundai Department Store. The 232-square-meter store is located on the first floor of Hyundai Department Store’s U-Plex. Last year, French luxury conglomerate LVMH’s Sephora launched its first store in Parnas Mall in the posh district of Gangnam in October and its second shop in Lotte Young Plaza in the Myeong-dong shopping district in December.The multibrand cosmetics store in Sincho
Consumer Jan. 12, 2020
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Lotte says Honey Butter Almonds sees high sales among foreigners
Lotte Mart said Sunday it will open two Honey Butter Almonds stores, following the snack’s popularity among foreign customers. According to the company, Honey Butter Almonds was recorded as the most popular snack product by foreign customers, posting the highest sales in the previous two years, with sales rising by 18.2 percent in 2018 and 7.9 percent in 2019 at Lotte Mart outlets. To meet the trend, Lotte Mart said it will open two Honey Butter Almonds stores in Seoul Station and Gim
Consumer Jan. 12, 2020
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[Feature] Soju goes ‘newtro’
Soju is going “newtro.” With the trend -- a combination of “new” and “retro” -- sweeping the South Korean retail scene, liquor makers have brought back new versions of discontinued soju. These products are especially popular with consumers in their 20s and 30s, according to the industry. In April 2019, liquor maker HiteJinro -- which leads the soju market with its signature Chamisul -- introduced a new version of its old soju brand Jinro, dubbed “Jinro I
Consumer Jan. 12, 2020
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Shake Shack rolls out Roasted Garlic Mushroom Burger
Shake Shack will roll out the limited-edition Roasted Garlic Mushroom Burger in South Korea on Monday. According to the chain’s Korean operator SPC Group, the burger is the first new menu item of the year. It comprises Angus beef patty, deep-fried shallots and Portobello mushroom, topped with garlic mayonnaise sauce and provolone cheese inside a potato bun, the company said. It will be priced at 8,900 won ($7.66).Along with the new burger, Roasted Garlic Mayo Fries will be available
Consumer Jan. 12, 2020
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Coupang prepares for IPO as early as 2021: report
Korean e-commerce giant Coupang is preparing for an initial public offering as early as 2021, according to industry sources on Thursday. Citing anonymous officials, Bloomberg reported that Coupang has begun gearing up for an IPO, starting with tax structuring. Established in 2010 by CEO Kim Bom, Coupang was valued at $9 billion at the end of 2018. Amid rumors that the SoftBank-backed company would go public, Kim said he had mulled the option -- the “most difficult” in his career -- i
Consumer Jan. 9, 2020
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Moon vows to promote new industries, regional economy in Pohang
President Moon Jae-in visited a special regulation-free district in Pohang, North Gyeongsang Province, on Thursday to highlight the need for bold action to encourage new industries and revitalize the regional economy. Moon attended an investment ceremony where GS Engineering & Construction and authorities of the province and city signed an agreement for a new battery recycling factory. He also visited a steel mill in the port city operated by the country’s leading steelmaker Posco.Duri
Industry Jan. 9, 2020
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