Simmons-K, local operator of the global mattress brand Simmons, announced Thursday the appointment of CEO Minsu Jenny Kim, a high-profile expert in luxury marketing, to drive its push into the luxury industry beyond the lifestyle sector.
Kim brings nearly a decade of experience as general manager at Louis Vuitton Korea, as well as extensive expertise in the luxury and hospitality sectors through managerial roles at Chanel Korea and SK Walkerhill.
Under her stewardship, Louis Vuitton Korea's revenue more than doubled in four years from 2019 to reach over 1.74 trillion won ($1.25 billion) in 2024.
“The latest appointment is a strategic move to tap into Kim’s hands-on expertise in luxury branding as we strengthen our position in premium brand building,” a Simmons official said.
The company’s first executive-level hire from the global luxury fashion sector aligns with its already well-established premium product line.
One example is its flagship mattress line, Beautyrest Black, launched in 2016 and positioned as a hallmark of high-end bedding. According to the company, the line continues to post a robust annual growth rate of around 20 percent.
Last year, Simmons-K posted a record-high revenue of 329.5 billion won, up 5 percent from the previous year, while operating profit surged 65 percent to 52.7 billion won.
minmin@heraldcorp.com
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