A media preview on Wednesday unveiled Delight Seoul 2025, an immersive digital exhibition that explores everyday sights and symbols of Seoul through large-scale projections, animations and interactive displays. The exhibition officially opens to the public on Thursday and runs through Nov. 15 without any scheduled closures.
The exhibition takes place at Dohwaseogil D1, a six-story cultural complex located near the historic palaces in Jongno-gu, central Seoul, between Inwangsan and Bugaksan mountains.
Spanning 3,300 square meters, the exhibition reinterprets familiar scenes from the city — such as neon-lit signboards, karaoke bars, high-rise skylines and subway typography — using LED screens, projection mapping and AR technology. Visitors move through 15 themed zones that mix visual overload with playful, often surreal interpretations of Seoul life.
Organized by Korean design firm Design Silver Fish, the Delight series has previously toured New York, Paris, Tokyo and other global cities since debuting in Seoul in 2021. This latest edition brings back some of the most popular works from the past five years, updated with new visuals and tech.
Exhibition hours are 10 a.m. to 8 p.m. daily. Admission is 28,000 won for adults, 24,000 won for teenagers and 20,000 won for children. Children under 36 months can enter for free. Tickets are available online via platforms such as Interpark or can be purchased on-site at self-service kiosks.
mjh@heraldcorp.com
