New audition program to premiere June via Telemundo
Hybe Latin America, the Mexican subsidiary of Hybe, will launch a band audition program in partnership with US broadcaster Telemundo starting this June.
The survival music competition program titled "Pase a la Fama" aims to discover new talented Mexican bands, and will premiere June 8, local time. The program’s title translates to "Pass to Fame."
Telemundo, a Spanish-language broadcaster under NBCUniversal, delivers a wide range of content including dramas, reality shows and news to Latino audiences across the US.
Fifty-five applicants will be selected to join the "Pase a la Fama" artist camp. While undergoing systematic training and fierce competition, their journey will be broadcast live on television. The final winners, whether as individuals or a band, will receive 140 million won ($100,000) in prize and the opportunity to sign a record deal with Hybe Latin America.
Edgar Barrera, a 21-time Latin Grammy Award winner and a Grammy Award recipient at the 57th Annual Grammy Awards, will produce the program’s theme song and original soundtrack. Celebrity judges for the show include singer and actress Ana Barbara, artist Adriel Favela and renowned songwriter Horacio Palencia — major figures in Mexico’s popular music scene.
jy@heraldcorp.com
