South Korean e-commerce giant Coupang announced Tuesday that it has begun offering products from global cosmetics brand Kiehl’s through R.LUX, its premium beauty product delivery platform.
Founded in New York 170 years ago, Kiehl's is a globally recognized premium beauty brand owned by French beauty giant L'Oreal. It is best known for its moisturizing products, such as lip balms and facial creams.
To celebrate the launch, R.LUX is running a promotional event for Kiehl’s products through Sunday.
The promotion features a wide range of the brand’s flagship items, spanning skincare, moisturizing products and fragrances, Coupang said. Customers can also receive daily care kits that include sample-sized facial creams and sunblock as giveaways.
All Kiehl’s products offered through R.LUX are available via Coupang’s signature Rocket Delivery service, which ensures next-day delivery in major cities across Korea.
“We are continuing to expand the range of brands available on R.LUX,” said a Coupang official. “Through partnerships with various global brands, we aim to offer a high-quality beauty selection for our customers on this platform.”
forestjs@heraldcorp.com
