LG CNS, the IT solutions arm of LG Group, said Monday it had held a forum to highlight how mathematical optimization can tackle complex business challenges, inviting clients from industries including manufacturing, telecommunications, shipbuilding, logistics and chemicals.
The inaugural AX Optimization Forum was held Friday at the Conrad Seoul in Yeouido, showcasing innovation cases based on mathematical optimization and exploring related technical trends. The company said the forum was the first in Korea to focus exclusively on mathematical optimization.
Mathematical optimization is a technology that evaluates all possible scenarios in a company’s decision-making process and suggests the most optimized and profitable outcomes. It is considered a core application for artificial intelligence, including agentic AI, as mathematical optimization plays a critical role in identifying ideal solutions when AI models make decisions.
As more companies leverage AI to improve operation and drive innovation, known as AI transformation, or AX, the need for mathematical optimization is also growing, the company added.
“Mathematical optimization is the best solution for companies to maximize their management efficiency and profitability,” said LG CNS CEO Hyun Shin-gyoon. “We will continue to accelerate customer value innovation through our capabilities in mathematical optimization and AI technologies.”
At the forum, the company presented a case study of how its marketing optimization platform, called MOP, brought innovation to the advertising industry.
Launched in May 2023, MOP uses mathematical optimization and AI to help sellers maximize advertisement efficiency on portals and display ads.
Since its launch, MOP has secured more than 2,000 corporate clients, with total ad spending through the platform surpassing 300 billion won ($212 million), according to the firm.
sahn@heraldcorp.com
