Korean service provider Danggeun Market announced Monday that its marketplace app, Karrot, has reached 2 million accumulated users in Canada -- an achievement that advances the company's push into the broader North American market.
According to the company, Karrot doubled its Canadian user base to 2 million in just nine months, after taking two years to reach its first million users in May last year.
The rapid growth is attributed to strengthened local strategies and expanded service coverage across Canada, except French-speaking Quebec. Karrot’s focus on trust-based, neighborhood-driven secondhand trading aligns with North America’s community-centered values, a company official explained.
The official also noted that local users appreciate how the platform fosters face-to-face interactions, not just for transactions but also for building friendships and strengthening community bonds.
Since launching its first international venture in the UK in 2019, Karrot has expanded to over 1,400 regions across four countries, including Canada, Japan and the United States.
To accelerate its adaptation to the Canadian market, the company established Daangn Inc. in 2021, with co-founder Kim Yong-hyun leading operations since 2022. In 2023, it appointed Robert Kim, an expert in local commerce services, as CEO of its Canadian operations.
The company emphasized that global expansion has been central to its vision from the outset, with its Canadian operations now serving as a cornerstone for broader North American growth.
"We will leverage our expertise and experience gained in Canada to evolve into a global company with greater influence across the North American market," the official stated.
minmin@heraldcorp.com
