The label, one of the agency’s new projects announced at the presentation show “SMTOWN: New Culture Technology, 2016,” was launched to expand the K-pop experience from just appreciating music to actively participating, said the agency.
It aims to present quality music by collaborating with world-famous EDM DJs and producers, as well as with various artistes.
|“Wave” of ScreaM Records, the electronic dance music label under SM Entertainment (SM Entertainment)|
“Wave” is set to be released on the agency’s digital music channel Station, which releases a new track every week in collaboration with various artistes, producers and composers, as well as other labels. SM Entertainment’s K-pop girl group f(x) members Amber and Luna participated in “Wave” as singers, while Xavi & Gi, Korean DJ and producer specializing in progressive house tune, and Dutch DJ R3hab produced the song. E-mart’s Electro Mart, a regular SM Entertainment partner, also collaborated on “Wave,” according to ScreaM Records.
Before the official release, the label showcased the new song at Times Square Atrium at 9 p.m. on Tuesday with all participating artistes attending the event. The performance will also be included in the music video.
By Jung Eun-jin (firstname.lastname@example.org)