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Tonymoly to enter Sephora stores in Europe

South Korean cosmetic maker Tonymoly said Tuesday it will display its beauty products in Sephora, a French cosmetics store chain, stepping up its global expansion beyond Asia and North America. 

Tonymoly has signed a deal with the Louis Vuitton Moet Hennessy-owned chain to sell 35 selected products at 825 stores in 15 European nations starting from April. 

Tonymoly has been stepping up its overseas bids after going public on the Seoul bourse last year to tap deeper into China for new growth beyond the saturated domestic beauty market. 

Last year, the company expanded its sales channel in North America in partnership with Sephora and luxury department stores and built production lines in China.

Tonymoly has posted double-digit growth since its establishment in 2006 and has about 1,800 shops in 20 nations. (Yonhap)
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