Korean actor Kim Woo-bin is Calvin Klein Watches + Jewelry’s first East Asian model, it was revealed Sunday.
The ad campaign with Kim will begin this month.
The 25-year-old is the face of domestic fashion brands such as Giordano and SIEG Fahrenheit and international labels like Merrell.
The campaign was shot in Hong Kong by world-renowned fashion photographer Karim Sadli and also features Polish model Anna Jagodzinska.
Kim models the new Calvin Klein Infinite and Calvin Klein Alliance watches, marketed for release on Valentine's Day.