They use different ingredients for each product, making quality baked goods. Making the first move to import wheat from France is one example. Customers will be able to taste a traditional French baguette soon. Also, they have increased the percentage of milk in their milk cake to 60 percent to bring out the pure taste of milk, and to make it softer and moister.
Paris Baguette, with branches in over 180 countries, aims to become the world’s No. 1 bakery chain by 2020.
Lotte Duty Free, the country’s largest duty-free shop by sales, has completed its five-month renovation project, improving the shopping environment for customers.
It has expanded the store spaces, and built additional escalators and rest areas to ease the congestion brought about by increased numbers of Chinese customers.
It has also added new 50 domestic cosmetic brands to broaden the market and contribute to brand development. Based on customer shopping trends, it has introduced various fragrance brands.
Shin Ramyun, Nongshim’s signature red-hot spicy instant noodles, is more than just food. It plays a diplomatic role as well, having been exported to over 80 countries and eaten at the top of the Jungfrau in Switzerland, in Muslim countries and at Punta Arenas near the southern tip of Chile.
Its success lies in its Korean-style spiciness.
By Lee Hee-ju (email@example.com)