Seoul has been named the world’s favorite city among millennial and Generation Z travelers for the fifth consecutive year in an annual survey by US-based media outlet Trazee Travel.

Seoul has held the top spot since 2022, making it the first city to win the title for five consecutive years. The city was also awarded Quint Status for its consecutive wins and inducted into the Hall of Fame.

Dublin, Hong Kong, London and Athens, Greece rounded out the top five. The recognition highlights how younger travelers are experiencing Seoul beyond its well-known landmarks. Many are increasingly drawn to the city’s everyday culture, including Korean food and beauty, fashion, pop-up stores, vintage shopping and urban hiking.


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