Kolmar Korea became the first Korean cosmetics company to participate in Premiere Vision Paris, showcasing K-beauty technology and color cosmetics at the leading fashion materials trade show.
Held in Paris from Tuesday through Thursday, Premiere Vision brought together more than 900 companies across eight specialized sections covering yarns, fabrics, design, accessories, leather and smart creation.
This year’s event debuted Cosmetic Village, a 150-square-meter exhibition space designed to foster collaboration between the fashion and beauty industries. Ten beauty companies presented their products and technologies there.
Under the theme “Beauty Meets Fashion,” Kolmar Korea displayed 27 colors inspired by Premiere Vision’s fall-winter 2027-28 trends, alongside its color cosmetics and related technologies.
Representatives from global fashion and luxury brands created their own color combinations and sampled Kolmar Korea’s lip products. Visitors also showed interest in products combining a broad color palette with fashion-inspired concepts.
“The exhibition gave us an opportunity to introduce our technology and color cosmetics development capabilities to the global market,” a Kolmar Korea official said.
“We will continue strengthening our expertise and applying new technologies to develop differentiated products.”
jyoungseon8@heraldcorp.com
