A visitor browses food products at CJ CheilJedang’s food zone inside the national promotion pavilion on Sunday at Villa Necchi Campiglio, a historic building in Milan, held in connection with the 2026 Milan Cortina Winter Olympics. Hosted by the Korean Sport & Olympic Committee, the pavilion showcases Bibigo, CJ’s flagship food brand, to international audiences while promoting K-food and K-culture in support of the Korean national team. CJ CheilJedang is also using the event to pursue new distribution partnerships across European markets as part of its expansion strategy. The food zone runs from Feb. 5 to 22. (CJ CheilJedang)


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