Paris Baguette Vice President Hur Jin-soo (center left) and Los Angeles Football Club Co-President Larry Freedman (center right) pose at a partnership signing ceremony at BMO Stadium in Los Angeles on Tuesday. Under the agreement, Paris Baguette becomes the first Korean food brand to partner with an MLS team, launching club-themed products, fan events and youth programs starting in 2026. (SPC Group)
Paris Baguette Vice President Hur Jin-soo (center left) and Los Angeles Football Club Co-President Larry Freedman (center right) pose at a partnership signing ceremony at BMO Stadium in Los Angeles on Tuesday. Under the agreement, Paris Baguette becomes the first Korean food brand to partner with an MLS team, launching club-themed products, fan events and youth programs starting in 2026. (SPC Group)

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