KT Corp. announced Monday that it is introducing an AI-driven K-culture experience zone at this year's Mobile World Congress trade show for mobile communications in Barcelona, Spain.
Aimed at showcasing AI's role in everyday life, the zone, called "K-Stadium," features a futuristic sports arena and a K-pop dance challenge zone.
K-Stadium is designed to enhance fan engagement using AI. One of its key features is an AI-powered real-time subtitle translation system, which provides multilingual subtitles for spectators who don't speak Korean.
Another highlight is AI Lee Kang-in, a "digital human" modeled after the Korean national soccer player. Visitors can receive a personalized welcome message in his voice simply by entering their name. Additionally, fans can enjoy the “AI Cheer Song” feature, which allows them to customize their own team anthem.
The company plans to implement these AI features at KT WIZ Park in Suwon, Gyeonggi Province, making it the first professional sports stadium in Korea to integrate AI-driven fan experiences.
KT is also showcasing the K-Pop Dance Challenge, an interactive experience developed in collaboration with Genie Music. This program enables participants to dance alongside AI-generated performers using augmented reality and motion-capture technology, creating a realistic stage performance. Recognizing K-pop’s global appeal, KT has made the challenge available in approximately 40 languages.
"AI should be more than just technology; it should be a natural part of daily life that people around the world can experience and enjoy," said Yoon Tae-sik, head of KT’s Brand Strategy Division. "Beyond MWC25, KT will continue expanding AI-driven experiences for all."
hyelimchung@heraldcorp.com
