(Yanolja and OpenAI)
(Yanolja and OpenAI)

Korean travel tech company Yanolja said Monday that it will be the local partner for Operator, an artificial intelligence agent developed by OpenAI, the creator of ChatGPT.

Launched in North America this January, Operator is an AI agent that navigates the web on behalf of users, performing tasks such as travel reservations and online shopping. It is now expanding into overseas markets, including Korea.

Yanolja aims to support the enhancement of the service by gathering travel-related user cases collected during the research preview stage.

Yanolja has been providing operational solutions to 1.33 million hotels and travel businesses across 206 countries, while also building a global data infrastructure that connects over 20,000 travel sales channels using big data technology.

Yanolja plans to automate the creation and execution of personalized travel plans, integrating real-time data on room availability, price fluctuations, weather and regional conditions to optimize user experiences.

“Through our proprietary generative AI, Yanolja delivers hyper-personalized experiences throughout the entire journeys of global travelers,” said a Yanolja official. “By collaborating with various companies, we aim to provide all customers worldwide with innovative and personalized travel experiences.”


spark@heraldcorp.com