From value-driven consumption to double denim, here is how to stay cool

(123rf)
(123rf)

The calendar has turned to 2025, and it's high time we look at the trends forecast for this year to help us navigate the months ahead.

While many of us may seek to spend the year wisely, filling it with happiness and joy, investing some time into discovering the ongoing changes around us could help to make the most of what 2025 has to offer and, of course, stay on top of trends.

Value over price

This year, consumers are predicted to hold back on splurging and instead open their wallets for "value consumption," according to a report released last month by the Korea Broadcast Advertising Corp. (KOBACO). Value consumption refers to purchasing decisions focused on one's priorities, personal values and beliefs rather than convenience or price.

The report was based on an online survey of 2,000 people aged 14 to 69 conducted from Nov. 14 to 18 last year.

A continued rise in climate change awareness is also likely to push more consumers to make environmentally responsible purchases by opting for eco-friendly and sustainable products.

(123rf)
(123rf)

Some 87.4 percent of survey respondents said they were aware of the gravity of environmental issues caused by climate change, with 62.4 percent saying that they were willing to spend more on environmentally sustainable products.

The report also forecasts the fall of the "yolo," or "you only live once" lifestyle -- adopted by many young Koreans as an ideal way to live their youth to the fullest rather than saving for an uncertain future. Instead, the "yono," or "you only need one" lifestyle is expected to rise.

The "yono" trend, which encourages consumers to reduce unnecessary spending, will likely dominate in 2025 as more people focus on practicality in their buying habits, the report noted.

Christmas-themed book tails (Twiner official Instagram account)
Christmas-themed book tails (Twiner official Instagram account)

Riding high on the wave of Nobel laureate Han Kang's literature win, the so-called "text hip," trend -- the idea that reading is cool and fashionable -- will also continue this year, with 26.4 percent of the respondents saying they have an interest in reading, according to the report.

Pop-up stores are also here to stay in 2025, with businesses expected to offer more unique and engaging shopping experiences in an effort to attract trend-sensitive consumers -- from teens to those in their 30s -- and tap into new audiences.

Embracing happiness

Reflecting a shift toward mindfulness and appreciation for the ordinary moments that make up most of our lives, is the "aboha" trend. This Korean term meaning "a very ordinary day" encourages people to embrace the mundane and ordinary, and especially resonates with people seeking respite in daily life. The trend was predicted in "Trend Korea 2025," written by Kim Ran-do, a professor of consumer science at Seoul National University, and his team.

The annually published book also predicts that the "one-point up" trend, which focuses on small, easy-to-reach goals, will also take center stage as people continue to find value in the simple, everyday aspects of life. For example, Instagram hashtags such as "#smallwins" might be used to celebrate small achievements like learning a new skill while encouraging others to share their stories.

"Physicality appeal" is another keyword setting the tone this year. The trend highlights the value of tangible, real-world experiences in an increasingly digital and virtual world and will likely guide consumers' decision-making process. This suggests that people will prioritize "real" sensory and emotional connection over similar virtual experiences, even as digital convenience grows.

AI is here to stay

Have you ever noticed how YouTube "learns" your viewing habits -- what shows or movies you watch, how long you watch and the genres you enjoy? Or how music platforms create playlists that match your mood or preferences, offering "daily mixes" or "discover weekly" playlists? These platforms seem to know you well, perhaps better than yourself, thanks to their AI-driven personalization.

(123rf)
(123rf)

Artificial intelligence may play a bigger role this year in helping consumers to find products or services that match their preferences without the hassle of long searches.

The KOBACO report suggested that the AI boom will continue in 2025, with 73.5 percent of respondents expressing an interest in using AI services if they were better tailored to their personal needs, which would help individuals focus on higher-value activities.

As AI increasingly becomes a pivotal tool for productivity and well-being, Microsoft predicts 2025 AI trends to include more capable and useful AI models that are faster, more efficient, and tailored to specific needs. From weather forecasting to drug discovery, AI tools will accelerate research and innovation, as well as improve productivity in addressing challenges like climate change.

According to Forbes' "AI trends to watch in 2025," AI-powered personalization will also become sharper and more deeply integrated into our lives.

Jennie of Blackpink is seen wearing the Adidas x Avavav SS25 Collection top and a skirt. (Jennie's Instagram account)
Jennie of Blackpink is seen wearing the Adidas x Avavav SS25 Collection top and a skirt. (Jennie's Instagram account)

How to curate your closet

When it comes to new outfits or aesthetics for 2025, athleisure -- casual outfits inspired by sportswear -- is back, according to Heuritech, a tech company that predicts fashion trends.

From beauty products to fashion items, cherry chic is the fashion world's latest buzzword, and the shade to add to your color palette this year, according to Allure Korea. The fruit-inspired trend incorporates cherry prints or dark shades of red reminiscent of the currently in-season cherries at the grocery store

Meanwhile, Vogue magazine predicts the return of double denim. While this classic is often avoided for clashing or being "too matchy," 2025 could be the year to lean into it with various jean looks. Start with the trending wide-leg, barrel-leg, or baggy jean bottoms, or a mid- or full-length denim skirt before doubling up with denim on top.