[THE INVESTOR] Media advertisements of high-caffeine foods and drinks will be restricted starting in November, the government said on July 20.

The restriction will affect some 2,000 local products often used by teenagers to stay awake.

The Ministry of Food and Drug Safety said it has put out an advance notice of the measure to start accepting public opinion on Aug. 1.

The aim is to ban or restrict related ads on television, radio and print media. It will also cover snacks like ice cream.

The ministry’s recommendation on daily caffeine intake is a maximum 400 milligrams for adults, 300 mg for pregnant women, and 2.5 mg for 1 kilogram of weight for children and teenagers. An ingredient analysis last year by the ministry showed that caffeinated drinks contained 449.1 mg of caffeine per kg.

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