BUSINESS

Nongshim launches ‘Jjawang’ noodles

By Korea Herald
  • Published : Apr 27, 2015 - 20:10
  • Updated : Apr 27, 2015 - 20:10
Nongshim announced last week that it has released a premium jjajangmyeon product, “Jjawang” ― a combination of jjajangmyeon and wang, meaning “king” in Korean.

Jjawang boasts 3mm-thick noodles, added with kelp powder in order to improve its texture and bring out savoriness.

It also contains a newly enhanced vegetable flake, which includes onions, cabbages, potatoes and green peas, as well as oil made from onion, garlic and green onions to replicate a more authentic taste.

Nongshim Jjawang. (Nongshim)

Nongshim has long been at the forefront of successful instant jjajangmyeon products including the mega-hit “Jjapaghetti” introduced in 1984.

A Nongshim spokesperson stated that the company has been successful in making thicker noodles a trend in the industry, and said that the jjajang sauce combined with the noodles was what made the product delicious.

Jjawang is sold for 1,500 won per pack at most convenience stores.

By Sang Youn-joo (sangyj@heraldcorp.com)


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