Most Popular
-
1
1 in 3 Koreans live alone, family types becoming diverse
-
2
Korea, Japan finance chiefs vow to tame rampant FX market volatility
-
3
US 'incredibly concerned' about suspected NK-Iran military ties
-
4
K-pop group's manager dismissed for setting up spycam in theater dressing room
-
5
K-pop singer lost consciousness after being hit by foul ball, cancels show
![[Kim Seong-kon] Democracy and the future of South Korea](http://res.heraldm.com/phpwas/restmb_idxmake.php?idx=644&simg=/content/image/2024/04/16/20240416050802_0.jpg&u=)
The nation’s flagship carrier Korean Air became an official sponsor of the 2018 Olympic and Paralympic Winter Games in PyeongChang, according to company officials Wednesday.
The ceremony took place at Lakai Sandpine Resort in Gangneung, Gangwon Province. The official partnership entails that Korean Air will provide passenger flights for the organizing committee and national athletes, and freight services necessary for smooth operation of the sporting events.
The ceremony took place at Lakai Sandpine Resort in Gangneung, Gangwon Province. The official partnership entails that Korean Air will provide passenger flights for the organizing committee and national athletes, and freight services necessary for smooth operation of the sporting events.
In exchange, Korean Air will have rights to the use of intellectual property, exclusive service contracts, and the use of PyeongChang’s official logo in its marketing.
Cho Yang-ho, head of the PyeongChang Organizing Committee for the 2018 Olympic & Paralympic Winter Games and the chairman of Korean Air’s parent conglomerate Hanjin Group, said that Korean Air’s partnership will stimulate increased participation through additional sponsors in Korea.
Korean Air is the fifth domestic corporate sponsor to back the 2018 PyeongChang Olympic Winter Games.
By Won Ho-jung (hjwon@heraldcorp.com)
![[KH Explains] Hyundai's full hybrid edge to pay off amid slow transition to pure EVs](http://res.heraldm.com/phpwas/restmb_idxmake.php?idx=652&simg=/content/image/2024/04/18/20240418050645_0.jpg&u=20240418181020)
![[Today’s K-pop] Zico drops snippet of collaboration with Jennie](http://res.heraldm.com/phpwas/restmb_idxmake.php?idx=642&simg=/content/image/2024/04/18/20240418050702_0.jpg&u=)