The Korea Herald

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[Photo News] New brand identity for Bibigo

By Korea Herald

Published : May 21, 2024 - 15:11

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CJ CheilJedang has unveiled a new brand identity for Bibigo, the company’s Korean food brand, aimed at targeting global consumers, the food giant said Tuesday. The new BI resembles a Korean dining table, symbolizing human connection through culinary sharing. (CJ CheilJedang)