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K-pop artists present special exhibitions to coincide with album releases

Girls’ Generation’s Taeyeon (left) and boy band Treasure (S.M. Entertainment, YG Entertainment)
Girls’ Generation’s Taeyeon (left) and boy band Treasure (S.M. Entertainment, YG Entertainment)
While gearing up for their big returns to the stage, K-pop musicians have been preparing special exhibitions where visitors can view various content related to upcoming albums at different venues across Seoul.

Taeyeon, a member of K-pop powerhouse Girls’ Generation, is holding an exhibition as a preview for her upcoming third full-length solo album “INVU” before its release on Feb. 14, according to her label S.M. Entertainment.

“INVU: The Exhibit,” which opened Monday, runs through Feb. 14 at Punto Blu, a gallery and cafe located in Seongsu-dong, eastern Seoul. The eight-day exhibition is open from noon to 8 p.m.

The exhibition is divided into four spaces, where visitors can appreciate the concept of love and explore photographs of Taeyeon’s upcoming album.

“INVU: The Exhibit” is free, but reservations are required via SMTown & Store, the agency’s online merchandise shop, or Naver.

Taeyeon’s new album is set to drop at 6 p.m. on Feb. 14 through online music streaming platforms and physical record stores on the same day.

Boy band Treasure will also open a pop-up store to commemorate the release of its first EP “The Second Step: Chapter One,” which is slated to be released Feb. 15, according to the group’s agency YG Entertainment. 

Photo images of “INVU: The Exhibit” (left) and “‘The Second Step: Chapter One’ Do Treasure Concept Pop-up” (YG Entertainment)
Photo images of “INVU: The Exhibit” (left) and “‘The Second Step: Chapter One’ Do Treasure Concept Pop-up” (YG Entertainment)
“‘The Second Step: Chapter One’ Do Treasure Concept Pop-up” will run for nine days from Feb. 19 at the Same Cafe, located in front of YG’s new headquarters in Hapjeong-dong, western Seoul. It is to open from noon to 8 p.m.

It marks the start of the “Do Treasure” project, through which the 12 bandmates will invite fans to join them on a journey seeking the “Treasure Effect,” the company said.

“Do Treasure Concept Pop-up” will offer interactive content that connects the boy band and its global fan group, known as “Treasure Maker.” Special programs in which the bandmates have participated will also be available for viewing at the site.

An exhibit of images that have not been previously published will be on display as well, while some of the experiences will be shared later online.

Admission to the pop-up store is free of charge, but reservations must be made through Naver due to the continuing surge of COVID-19. Reservations open at 2 p.m. on Friday.

Meanwhile, boy band Victon also opened a pop-up store last month, celebrating its return with third single “Chronograph.”

More K-pop artists, including Blitzers, Onewe and Mamamoo’s Moonbyul have also recently been running their latest album-themed cafes.

By Jie Ye-eun (yeeun@heraldcorp.com)
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