The Korea Herald


Kakao Entertainment to release its first NFTs

By Lee Si-jin

Published : Jan. 9, 2022 - 15:26

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“Solo Leveling” NFTs (Kakao Entertainment) “Solo Leveling” NFTs (Kakao Entertainment)
Kakao’s first webtoon NFTs of its global intellectual property “Solo Leveling” is scheduled to go on sale at a digital art platform and marketplace Klip Drops starting on Jan. 12.

Drawn by the webtoon’s illustrator Jang Sung-rak, two of the most famous scenes -- the last scene of the final episode and an iconic scene from the 172nd episode -- will be released as the company’s NFTs.

The two NFTs can be bought for 600 KLAY coins, with the first and second NFTs priced at 500 KLAY coins and 100 KLAY coins respectively. KLAY is the cryptocurrency created by Kakao Corp.

A total of 100 copies of the last scene, which was revealed on Dec. 30, 2021, will be issued. There will be a total of 200 copies of a scene from the 172nd episode issued.

The NFTs will be available in the One Day One Drop section of Klip Drops. Those who purchase “Solo Leveling” NFTs are eligible to made additional deals with other NFT collectors in the digital marketplace.

“Solo Leveling,” an adaptation of a web novel of the same title by Chugong, is Kakao Entertainment’s globally acclaimed IP, recording over 14.2 billion views worldwide.

The series centers around Sung Jin-woo, a weak character who becomes the world’s strongest hunter with his special ability to “level up” by completing various quests, like in a role-playing game.

Serialized on the company’s webtoon platform Kakao Page, “Solo Leveling” topped the charts in North America, ASEAN countries and more.

“Along with film, drama, game and animation, the NFT will innovate and lead the trend of webtoons‘ secondary creation,” Kakao Entertainment officials said in a press release Saturday. “Our company seeks to elevate both the individual IP life cycles and the webtoon industry with the collaboration of the global blockbuster IPs and rising digital asset NFT,” the official added.