The Korea Herald


[Graphic News] Amazon becomes world’s most valuable brand

By Nam Kyung-don

Published : July 15, 2020 - 10:00

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Amazon has overtaken Apple as the world’s most valuable brand, according to global market research conducted by Kantar.

The report, titled 2019 Top BrandZ, claims the value of the e-commerce giant’s brand grew to $415 billion.

Apple came second, valued at $352 billion, with Microsoft in third place at $326 billion

South Korea’s Samsung had the 40th biggest value at almost $32 billion.