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Galaxy Z Flip appeals to fashion crowd in New York

Samsung’s smartphone chief attends Thom Browne event at New York Fashion Week

Galaxy Z Flip Thom Browne edition (Samsung Electronics)
Galaxy Z Flip Thom Browne edition (Samsung Electronics)
SAN FRANCISCO -- After the big reveal of the impressive Galaxy Z Flip at Unpacked, Samsung Electronics’ smartphone business head Roh Tae-moon on Wednesday flew to New York to attend an exclusive event hosted by Thom Browne, the company’s new partner.

Roh was invited by the New York-based fashion company as one of the guests for an event prepared for the Fashion Week. 


Galaxy Z Flip Thom Browne edition (Samsung Electronics)
Galaxy Z Flip Thom Browne edition (Samsung Electronics)


The Samsung executive’s participation in the fashion industry’s major show was made based on the collaboration of both companies for the Galaxy Z Flip phone.

By announcing the Galaxy Z Flip Thom Browne Edition at Unpacked, Samsung highlighted its concept for the new foldable gadget: high technology meets high fashion.

“Galaxy Z Flip is going to be an icon for fashion,” Roh said at a press conference Tuesday. “It is also our future direction to make foldable phones fashionable and stylish, allowing users to boast their styles.”

Samsung also held a separate event to show the Galaxy Z Flip Thom Browne Edition that features the brand’s signature pattern of red, white and blue on the gray exterior at Sotheby’s New York.

A commercial for the edition aired at Times Square in New York.

Samsung tried to embrace Thom Browne’s design aspects and keep them intact, said Kim Tae-joong, vice president in charge of Galaxy Z Flip’s design.

“We tried to make the signature three-color line as real as possible even on the glass part of the device,” he said. “Users would feel like touching real textiles.”


Galaxy Z Flip Thom Browne edition (Samsung Electronics)
Galaxy Z Flip Thom Browne edition (Samsung Electronics)


The Thom Browne Edition consisting of the Galaxy Z Flip, Galaxy Buds Plus and Galaxy Watch Active 2 will be available in March in Korea and the US. It comes in a box including a pebbled gray leather cover for the smartphone.

It is expected to be priced at around 3 million won ($2,540).

By Song Su-hyun (song@heraldcorp.com)
Korea Herald correspondent
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