As part of the initiative, most public properties and spaces, as well as educational and recreational institutions for teenagers, will be designated alcohol-free zones, starting as early as 2020. All alcohol commercials will be banned from 7 p.m. to 10 p.m. every day, including those for TV and radio.
|(The Korea Herald file photo)|
At the same time, all ads and commercials will be not allowed to include scenes or images of models consuming alcohol.
Korea is notorious for its culture of binge drinking. In a 2014 report released by Euromonitor, a London-based market intelligence firm, Koreans were said to drink 13.7 shots of liquor per week on average, making them the heaviest drinkers in the world, beating out Russians and Thais.