BUSINESS

Over 200 million cars used McDrive in Korea since 2008

By Kim Da-sol
  • Published : Sept 18, 2018 - 13:45
  • Updated : Sept 18, 2018 - 13:45
McDonald’s Korea said Tuesday that 200 million cars had used its drive-through service, McDrive, over the past 11 years.

The first McDrive opened at Busan’s Haeundae store in 1992, becoming the first drive-through service in Korea and allowing customers to order and pick up food without leaving their cars.

A McDonald’s Korea employee hands food to a McDrive user. (McDonald’s Korea)

McDonald’s Korea currently operates the drive-through service at 250 stores across the nation, about 60 percent of its stores in Korea, making it the largest drive-through service provider in the industry here. 

“Considering Korean customers’ lifestyle and culture, we decided to introduce (our) drive-through service here in the early 1990s and this has led to the success of McDrive. We will continue to provide customers the best service considering their needs,” said a McDonald’s Korea representative. 

Each year, McDonald’s Korea has held a promotional event for McDrive users, providing free snacks such as its Shanghai Chicken Wrap. Over 200,000 cars used McDrive at the most recent event, held Saturday, McDonald’s Korea said. 

(ddd@heraldcorp.com)


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