The first McDrive opened at Busan’s Haeundae store in 1992, becoming the first drive-through service in Korea and allowing customers to order and pick up food without leaving their cars.
|A McDonald’s Korea employee hands food to a McDrive user. (McDonald’s Korea)|
McDonald’s Korea currently operates the drive-through service at 250 stores across the nation, about 60 percent of its stores in Korea, making it the largest drive-through service provider in the industry here.
“Considering Korean customers’ lifestyle and culture, we decided to introduce (our) drive-through service here in the early 1990s and this has led to the success of McDrive. We will continue to provide customers the best service considering their needs,” said a McDonald’s Korea representative.
Each year, McDonald’s Korea has held a promotional event for McDrive users, providing free snacks such as its Shanghai Chicken Wrap. Over 200,000 cars used McDrive at the most recent event, held Saturday, McDonald’s Korea said.