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Sales of teenagers’ makeup products surge

Sales of cosmetics for teenagers continued to rise in 2017, with 29 percent growth on-year, data from a South Korean e-commerce firm showed Friday.

According to SK Planet, which operates an e-commerce platform 11st, sales of color cosmetics such as lipsticks and manicures soared by 549 percent and 233 percent, respectively. Teenagers’ makeup kits and makeup tables were also popular, with sales growing by 101 percent and 182 percent, respectively.

The sales of cosmetics targeting young customers have been on an upward turn since 2015, recording 94 percent and 251 percent growth in 2015 and 2016. 

When asked about why they used make-up, 45.4 percent said that they just wanted to look pretty, while 27.4 percent said that they wanted to hide skin imperfections. (Yonhap)
When asked about why they used make-up, 45.4 percent said that they just wanted to look pretty, while 27.4 percent said that they wanted to hide skin imperfections. (Yonhap)

According to a recent survey, 9 in 10 elementary school girls said they had worn makeup at some point, while 75 percent of them said they have their own makeup products such as lip tints, blushers or BB cream.

“Cosmetics targeting children and male consumers have become a growing business in the industry, while kids’ cosmetics lineups not only includes skin lotions and facial creams but color cosmetics like lipsticks,” said a SK Planet official.

As of 2016, the cosmetics market targeting teens and those in their early 20s was worth 300 billion won ($282 million), market data showed.

By Kim Da-sol (ddd@heraldcorp.com)
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