BUSINESS

HanSung Motor chief gives lecture on luxury car marketing

By Cho Chung-un
  • Published : Nov 7, 2017 - 17:04
  • Updated : Nov 7, 2017 - 17:04

The head of HanSung Motor, the largest dealer of Mercedes-Benz in South Korea, gave a special lecture on marketing and branding of luxury cars at Yonsei University’s Songdo Campus, the company said Tuesday.

Dr. Ulf Ausprung who has led HanSung Motor since 2011 introduced data on Korea’s luxury car market in general and marketing strategies being targeted for the local market, they added.

HanSung Motor CEO Dr. Ulf Ausprung gives a lecture at Yonsei University’s Songdo Campus on Monday. (HanSung Motor)


The HanSung chief has been giving lectures to Korean college students interested in the luxury car industry. His lecture at Yonsei’s Songdo campus was the sixth round this year.

“It was nice to have this opportunity to help students expand their understanding on the import car industry, which has been gaining attention in recent years,” said Dr. Ausprung.

“I will continue to support students who are seriously thinking of the next step and keep communicating with them through lectures.”

By Cho Chung-un
(christory@heraldcorp.com)