BUSINESS

[Kosdaq Star] Nexon GT enjoys surprising month on new release, blockchain business

By Son Ji-hyoung
  • Published : Oct 1, 2017 - 12:16
  • Updated : Oct 8, 2017 - 15:20
This is the 42nd in a series of articles analyzing major companies traded on the tech-heavy Kosdaq market. -- Ed

Two pieces of good news gave mobile game developer Nexon GT an unexpected month of stellar performance on the stock market.

The Kosdaq-listed Nexon GT’s strong performance in September mainly stemmed from its wholly-owned subsidiary Nexon Red’s new game release “AxE” on Sept. 14. In addition, on Wednesday, Nexon GT’s holding company NXC ventured into the blockchain business by buying 65.19 percent of Korbit, the nation’s second-largest cryptocurrency exchange in trade volume. 

Nexon GT’s closing price has topped 10,000 won ($8.70) since Aug. 30. In two weeks, the price nearly doubled to reach 18,650 won at closing on Sept. 15, a day after the release of “AxE.” Before Aug. 30, Nexon GT’s closing price had hovered below 10,000 won for over a year.

The price hit an intraday high of 19,500 won on Sept. 20, the highest in three years.

Since the launch of “AxE” in Korea on Sept. 14, Nexon GT has hit the price ceiling for two consecutive days.

This came after Nexon GT in the first week of September was asked by market operator Korea Exchange to elaborate on a stock price surge. On Sept. 6, Nexon GT said in a disclosure there was no significant event to publicize. 

“AxE,” the firm’s first mobile massively multiplayer online role playing game (MMORPG) this year, made a blockbuster debut in the mobile game market and is now the third-highest grossing mobile game following “Lineage 2: Revolution” and “Lineage M,” by Kospi-listed mobile game giants Netmarble Games and NCsoft, respectively.

“AxE” will serve as a game changer for Nexon Group in the market dominated by MMORPGs using the intellectual property rights of the computer game Lineage that has been beloved by many for decades in Korea, according to the game developer and stock analysts.

“It would not be just a war between games, but between intellectual properties,” said Noh Jung-hwan, head of Nexon’s mobile business division, at a press conference for the launch of “AxE” in August. Noh also pledged to have “AxE” “recognized with original intellectual property.”

In mobile games that use the intellectual property rights of Lineage, players engage in guild versus guild combat. A guild refers to a group of players led by core players.

In contrast, “AxE” players belong to either of two in-game “realms.”

(Nexon Red)
“Nexon had lagged behind in the mobile game market, compared to Netmarble Games and NCsoft, as both of them have reaped huge profit from mobile games,” Kim Min-jung, an analyst at Hi Investment & Securities, wrote in a Wednesday report. “‘AxE’ would accelerate Nexon’s push into the mobile game market.”

Kim added that the success of “AxE” has bucked the trend in “the MMORPG market here that had been dominated by games built on existing intellectual property rights.”

Furthermore, Nexon GT is eyeing the start of overseas business in the Philippines with a first person shooter PC game in the fourth quarter, according to the firm.

Before the launch of “AxE,” Nexon GT, which was listed in 2000, had depended on domestic business, mainly from the first person shooter PC game “Sudden Attack.”

However, the popularity of Blizzard’s FPS game “Overwatch” launched in May 2016, as well as the business failure of the sequel of “Sudden Attack” in September 2016, have weighed on the firm’s revenue seeking. It also struggled in the mobile game market, with “Heroes of Incredible Tales” in 2015 becoming the only mobile game to sweep the market.

“AxE” earns over 1 billion won per day, while Nexon GT takes 30 percent of the profit without any marketing expenses, drawing an optimistic forecast that operating profit in the fourth quarter will reach 24 billion won, an upturn from 3.5 billion won of operating loss in the second quarter, according to Lee Min-a of KTB Investment & Securities.

In addition, NXC’s decision to become ta major shareholder of Korbit by acquiring stocks worth 91.3 billion won is viewed as the firm’s foray into the blockchain platform business, leading to the listed Nexon GT’s stock buoyancy. NXC, which is not listed on either the Kospi or Kosdaq, said details on whether the firm would embark on the cryptocurrency business have yet to be determined.

On Friday, Nexon GT closed at 12,700 won, down 4.15 percent from Thursday and down 32.9 percent from Sept. 15. As of Friday, foreign investors held some 1.41 percent of Nexon GT stocks.

By Son Ji-hyoung 
(consnow@heraldcorp.com)