Kumho Tire has been holding Korea Ladies Professional Golf Association tournaments since 2013. This is the fifth time the company will be holding the event.
A total of 123 Korean and Chinese golfers will compete in the golf event, including Korean pro golfer Jang Ha-na and China’s Peng Shanshan, both of whom the company is currently sponsoring.
“The Kumho Tire Ladies Open has contributed to boosting the brand’s image in both countries,” said Ju Kyung-tai, global marketing senior vice president at Kumho Tire. “The company hopes the event will help promote sports exchanges between the two countries.”
By Shim Woo-hyun (firstname.lastname@example.org)