Home

The Korea Herald

Latest news

Most Popular

  1. 1

    Contentious grain bill put directly to plenary meeting for vote

    Contentious grain bill put directly to plenary meeting for vote
  2. 2

    Yoon's approval rating plunges to all-time low

    Yoon's approval rating plunges to all-time low
  3. 3

    Will tug-of-war between doctors, government end soon?

    Will tug-of-war between doctors, government end soon?
  4. 4

    Climate impacts set to cut 2050 global GDP by nearly a fifth

    Climate impacts set to cut 2050 global GDP by nearly a fifth
  5. 5

    Trilateral talks acknowledge ‘serious’ slumps of won, yen

    Trilateral talks acknowledge ‘serious’ slumps of won, yen
  1. 6

    [Graphic News] More Koreans say they plan long-distance trips this year

    [Graphic News] More Koreans say they plan long-distance trips this year
  2. 7

    [KH Explains] Hyundai's full hybrid edge to pay off amid slow transition to pure EVs

    [KH Explains] Hyundai's full hybrid edge to pay off amid slow transition to pure EVs
  3. 8

    North Korea removes streetlights along cross-border roads with South

    North Korea removes streetlights along cross-border roads with South
  4. 9

    Russia's denial of entry of S. Korean national unrelated to bilateral ties: Seoul official

    Russia's denial of entry of S. Korean national unrelated to bilateral ties: Seoul official
  5. 10

    Farming households dip below 1m for first time in 2023

    Farming households dip below 1m for first time in 2023
소아쌤

Slogan for Korea's national image discarded

By a2017001

Published : June 29, 2017 - 15:42

    • Link copied

South Korea's culture ministry announced Thursday that the slogan for Korea's national image introduced last year is no longer in use.

The Ministry of Culture, Sports and Tourism said it got rid of the slogan "Creative Korea" as it seems neither to have produced any positive effects in enhancing the country's national image abroad nor to have been supported by the public.

This file photo shows a sign comparing two slogans: This file photo shows a sign comparing two slogans: "Creative France" and "Creative Korea." (Yonhap)

After the slogan was first introduced in July last year, it instantly drew public jeers for lacking creativity. Critics pointed out that the slogan and its design were similar to "Creative France," a slogan used by Business France, a state agency to attract international investment to the European country.

The ministry said it isn't considering coming up with a new slogan.

"As a national image is created not by a single slogan but by the nation's unique characteristics, cultural and tourism assets and social and cultural values, including the government's policies, the ministry will work towards improving the overall livelihoods of the people and the country's culture," it said in a statement. (Yonhap)

More from Headlines