The Korea Herald

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Consumers opting for larger screen TVs on affordability

By 임정요

Published : Nov. 2, 2016 - 09:49

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Sales of large screen TVs have increased over the past two years, apparently from a price drop that made them affordable to a bigger consumer base, industry data showed Wednesday.

According to leading retailer E-mart, the proportion of 60-inch or larger flat TVs sold among total TV sales this year reached 13.7 percent, a leap from 1.9 percent in 2014. Comparatively, sales of 50-inch TVs fell from 31.6 percent in 2014 to 24.8 percent this year.


The price tag on 60-inch plus TVs have dropped from well over 5 million won ($4,379) two years ago to around 1 million won this year.

Data indicated that consumers are picking bigger screens for their second TVs at home, also attributed to lowered prices. Sales of 40-inch TVs, whose prices have fallen more than 10 percent compared to 2014, accounted for 37.3 percent this year, up from 0.6 percent in 2014. The figures for 30-inch TVs fell from 35.9 percent to 24.2 percent.

"The number of one or two-person households has surpassed 50 percent, and 40-inch TVs are becoming a mainstream choice for second TVs at home because of their price value among such households," Kim Seon-hyuck, head of home appliances team at E-mart, said. "TV panels are becoming bigger at a faster pace than expected, and 60-inch TVs will soon become the main product." (Yonhap)