By Han Woong-hyun
Vice president of Korea Brand Communication Function Division at LG Electronics



LG Electronics strives to offer its customers better value while leading the market with innovative products. That’s why the company’s new brand, LG Signature, has set out a new vision for the future of home appliances.

LG Signature is an integrated brand of ultra-premium home appliances. It was built on the three core principles of technological innovation, user-friendly refined design, and an intuitive user experience. 

Under these principles, LG Signature debuted four new products -- an OLED TV, a refrigerator, a washing machine and an air purifier. LG Signature OLED TV boasts a thin, 2.57-milimeter display consisting of only glass and a panel. Its refrigerator becomes transparent with a tap, and the door opens with the touch of a foot. The washing machine has a “Centum” system which reduces noise, and the air purifier has an innovative “eco-watering” system which humidifies the air and eliminates particles.



With the LG Signature line, nature has been infused with each product, be it the pure natural colors that are reflected through the OLED TV or the air purifier that refines the air like rain.

With this new vision, LG Electronics will continue to improve the lives of its customers by producing innovative quality products.