LG Group has rolled out a revamped English website for its energy solutions business as part of its global strategy targeting potential overseas clients in the renewable energy sector, the company said Sunday.

Through the use of multimedia, including infographics and video, the group has tried to give a broader picture of this area of its business -- one of its future growth strategies -- and to build a reliable corporate image as the leader in energy solution business.


LG has been expanding its presence in the renewable energy sector by aligning products and services developed and commercialized by its affiliates.

The group has brought together LG Chem’s batteries that store power generated from LG Electronics’ solar panels and an energy monitoring system by LG CNS to create an integrated business project called a “total energy solution.”

The website now offers more visual content to show LG’s strength in connecting the three areas, and will also serve as a communication platform between the group and businesses overseas.

“Business-to-business online marketing has become an important platform, given that the usual way of businesses collecting information is through websites,” the group said in a statement.

“By updating our website, we hope to have a wider interface with businesses.”

LG expects to see sales growth in its energy business sector from around 3 trillion won ($2.64 billion) last year to around 4 trillion won, the company said, quoting market prospects.

By Cho Chung-un (christory@heraldcorp.com)