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[THE INVESTOR] Whisky brands in South Korea have released affordable, smaller products to target a growing number of people who drink at home, industry officials said on Sept. 9.
Lotte Liquor, a liquor unit under Lotte Group, said it has released “Scotch Blue King,” which blended Scottish grain whisky and malt extract, at 16,500 won (US$15), removing unnecessary packaging to lower the price below $20.
The latest product comes after they launched a cheap whisky, Scotch Blue Highball, at 1,265 won, a carbonated Scotch Blue extract in a 355 ml can to target younger customers who prefer low-alcohol spirits and those who drink alone at home.
“Whisky’s image has been undergoing a change from an expensive liquor consumed by old businessmen in fancy bars in light of the changing drinking trend and the forthcoming enforcement of the anti-corruption law,” an official at Lotte Liquor said. “We will continue to feature whisky for those who drink at home and enjoy the new taste of whisky.”
The Korean branch of British liquor maker Diageo said it plans to launch small-sized Johnnie Walker Red later this month, which is expected to be priced below $20.
(theinvestor@heraldcorp.com)
Lotte Liquor, a liquor unit under Lotte Group, said it has released “Scotch Blue King,” which blended Scottish grain whisky and malt extract, at 16,500 won (US$15), removing unnecessary packaging to lower the price below $20.
The latest product comes after they launched a cheap whisky, Scotch Blue Highball, at 1,265 won, a carbonated Scotch Blue extract in a 355 ml can to target younger customers who prefer low-alcohol spirits and those who drink alone at home.
“Whisky’s image has been undergoing a change from an expensive liquor consumed by old businessmen in fancy bars in light of the changing drinking trend and the forthcoming enforcement of the anti-corruption law,” an official at Lotte Liquor said. “We will continue to feature whisky for those who drink at home and enjoy the new taste of whisky.”
The Korean branch of British liquor maker Diageo said it plans to launch small-sized Johnnie Walker Red later this month, which is expected to be priced below $20.
(theinvestor@heraldcorp.com)
